There has been a debate going on in the world of football about this summer’s transfer window, is this the best transfer window ever that took place ?
We saw some totally unexpected transfers happen this summer, some made fans very happy and some made them very sad. As we can see in the case of Lionel Messi, it broke the hearts of many Barcelona fans but at the same time it made PSG fans very happy. Similar case with Ronaldo’s transfer it first made United fans sad after listening to the rumours of him joining Manchester City but finally when he joined United they all went crazy.
Few deals were totally free for some superstars ( Messi, Ramos, Donnarumma, Aguero) and few deals were not accepted even for hefty prices (in case of Mbappe and Haaland). There were many emotions in this transfer window. So before we discuss in detail how it went let’s have a look at the deals that happened in summer for top 5 leagues and their top teams.
So now let’s discuss League wise transfers
Some Premier league teams did really well in this transfer window especially if we talk about two Manchester clubs and Chelsea. Manchester City got their main target Jack Grealish but couldn’t succeed in luring Harry Kane away from Tottenham. Manchester United Signed their top target Jadon Sancho from Borussia Dortmund and also got their hands on Raphael Varane, defence was the main problem for United for past decade now finally they have a defender who has a lot of experience of top quality football competitions and also have won all the trophies there is to achieve. But the surprise for United fans came at the window when they signed Cristiano Ronaldo from Juventus for a very less amount. Chelsea finally reinforced their single weak area by signing Romelu Lukaku from Inter Milan. For almost 4-5 years they were without a proper finisher and even though they signed Timo Werner last season but he was not successful in that area, now finally they have a finisher in their ranks.
Even though Arsenal was the team who spent most in this year’s transfer window, as we saw in the matches it doesn’t feel like they have got it right even in this transfer as well. Tottenham also signed a few exciting young players but they are yet to play and make some impact.
Overall It was a great transfer window for Premier league some exciting players joined English teams and the player with most impact was CR7 as after the news of his singing, revenue of Man Utd sky rocketed in a single day itself, he brings a lot of marketing, shirt sales and viewers as well so it was a good business in bringing him back to premier league.
La Liga lost more than it gained in this transfer window. A they lost most of their star players like Lionel Messi, Sergio Ramos, Raphael Varane etc. These were the icons of their respective clubs and they are good for their clubs business. It will be difficult for them to generate the business like before now. Barcelona got Segio Aguero, Eric Garcia for free and also brought Memphis Depay and Luuk de Jong to their club. Real Madrid replaced Ramos with David Alaba for free and also got Eduardo Camavinga on the deadline day, they also tried to sign Kylian Mbappe but were not successful. Atletico made some smart moves and signed Rodrigo de Paul and Antoine Griezmann. Sevilla signed Erirk Lamela from Tottenham who is having a bright start in the Seville. Villareal and Real Sociedad also did some fine business and spent on young players.
Overall La Liga lost many superstars and tried to amend the loss but were not that much successful. They lost some starts but league is still competitive for top 3 teams as usual.
Serie A also lost two of their top goal scorers from last season, Cristiano Ronaldo and Romelu Lukaku, but it was good in the case of Ronaldo as he has been accused too much and Juventus didn’t want him . With these two gone, business may go down a little for Italian league, but if we talk about signing players then the Italian league signed the highest number of players alongside the Germans. Some swaps were there like Hakan Calhanoglu went from Milan to Inter. Locatelli’s singing took a lot of time but eventually it happened. Milan replaced their star goalkeeper with another star of the French league. Overall it was a good transfer for Italians.
Bundesliga also signed many players this term, they lost Jadon Sancho but held on to Erling Haaland and Robert Lewandowski, two superstars for the league. Bundesliga as usual had transfers from small teams to big teams like in case of Bayern they signed Upamecano and Sabitzer from Leipzig, similarly Schalke and Leverkusen signed players from small teams. This has become a trend in the German league to sign proven players from their own league for bigger teams rather than going in the market and spending big on other players who have not even played in the Bundesliga.
Overall it was a great business for Germans as they didn’t splash too much in the market and earned good money for departing players.
Ligue 1 had one of the busiest transfer windows this term, they signed superstars like Lionel Messi, Sergio Ramos, Gianluigi Donnarumma and Wijnaldum for free and also got Achraf Hakimi one of the hot properties in the transfer market for around 50 million euros. They were also successful in retaining Kylian Mbappe in PSG. SO with the trio of Messi, Neymar and Mbappe and Ramos in defense they can go on to challenge the UCL title this year. This can be a great move for football play and for the business of Ligue 1 as evident from the debut match of Messi where the number of viewers was highest for Ligue1. They also sold millions of t-shirts within no time. Lyon also signed players like Xherdan Shaqiri and Jerome Boateng.
If we have to pick from all these leagues then Premier league and Ligue 1 are clear winners of this transfer window, other also did a good job but if we talk about generating revenue through marketing and views it has to be among these two leagues.